What is the one key ingredient for business web sites that can easily be
overlooked but, at the same time, can be a big booster for targeted traffic and online business growth?
Video - not only because it is dynamic and eye-catching but because it can be a
viral advertisement and/or public relations advocate for your company's products
be posted on other web sites, like YouTube.com, or
Vimeo.com, downloaded, uploaded to blogs, and all that can be
conveniently linked back to your company's site. Video can be your site's
ambassador to the digital world, a key online asset that has the ability to
transform your web site from being simply a passive destination into a traveling
billboard. It can be a spotlight on your company, bringing the attention you
deserve or even the increased business you need to grow. This could be critical
in the current business environment, the toughest in quite some time.
let’s look at some key facts. Studies conducted at the Wharton School of
Business show that when using video, comprehension and retention rates increase
by as much as 50%. More importantly, customer buying decisions are expedited by
72% with video over print alone, with 6 times as many people preferring video to
printed material. Studies have also shown that with today’s Internet and media
markets, 97% of videos are watched, and isn’t that half the battle?
more notable, a recent survey by Frank N. Magid Associates, Palo Alto, CA, found
short professional videos to be among those most regularly watched online, with
well over one-third of consumers (37%) who watch these clips online finding them
equally or more entertaining than full-length shows available on their TV
“There’s no doubt that online video viewership has reached critical
mass, and its growing popularity indicates that online video is fast becoming an
entertainment genre in its own right,” said Mike Vorhaus, president of Magid
Advisors. “Short professionally created videos dominate online viewing,
especially among younger consumers, which underscores the need for brand
advertisers to expand their marketing efforts beyond both traditional television
and online TV.”
DigitalTM, an HD (high
definition) media production company offers a creative
approach that it believes appeals to smart and small business owners alike. Producer/Director Nick Koontz provides some insights on the topic and why video is a critical tool necessary for every business site.
"If you can create a personal link between a business and its
customers, using a well produced video to tell a brief, but genuine story," he explains, "the effort
will pay off well beyond just a simple return on investment. It will help to build
customer loyalty for the business' brand. With it you may pierce a critical barrier between you and the customer, whom you don't know. But now, with video the customer has the chance to get to know you a little better, get a feel for how your business operates. That's a great advantage, perhaps, over your competitors, in some cases.
actually may have more to do with some of the reasons that you originally went
into that business. Every business and business owner has a ‘back-story,’ a personal
insight into what brought them to where they are today and what makes that
business tick,” Nick elaborates.
what goes on behind the scenes of a thriving business is a story full of
passion, or is about people whose names may not be
on the storefront. But whatever the case, I believe that exposing a glimpse of some behind-the-scenes information can strike a personal chord with some consumers, especially, using such a creative
medium like video.
Our approach is less about creating a commercial that you
might see on cable. It's more about making a brand personal, and
that can be an important trigger to a better business perspective, for both the
business itself and its customers."
also advise on ways that the business owner can fully capitalize on this fine asset, which can actually be done very affordably, and not take up much time, at all.
It can be displayed on their web site, a blog, or any of the
other video sites available, all at virtually no additional costs.
Interested in contacting us to discuss how video can be used on your web
site to draw traffic and build your brand? Please contact us by phone at
908-456-1641 or send an email to Producer/Director Nick Koontz at